Boohoo.com has teamed up with the one and only Paris Hilton to introduce an exciting new collection to its ever-growing range.
Last month the collaboration was announced and a launch party commenced to mark the Paris Hilton x boohoo partnership.
The fashionista has created a capsule collection containing 70 pieces, and each item has been inspired by trends from the noughties.
Yes, Paris is taking back to the 2000’s with leopard print, gold glam, and of course – lots of pink! (What else would you expect from the stylish and mega girly heiress?)
At the launch party Paris herself did a DJ set, and Ja Rule made an appearance to perform live at the star-studded event. The theme was incredibly feminine, as guests enjoyed pink cocktails – custom-made – and a candy bar!
The celebrity was pleased to announce the launch of her collection, which includes everything from swimwear to ready-to-wear pieces.
You can expect animal print, metallics, palm prints, and plenty of cheeky slogan-centred garments boasting the motto Paris is best known for: “That’s Hot”.
Carol Kane, CEO and Co-Founder of boohoo.com, commented: “We’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer.
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Check out the range for yourself at boohoo.com.
I think you will agree, That’s Hot!
> Hannah Montgomery
